Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 76 other categories.

2 InMobi is leading in Computer & Electronics, Mobile Developers, Photography, Beverages and 4 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 68 other countries.

2 InMobi is leading in Korea Republic, Azerbaijan, Papua New Guinea, Netherlands and 2 other countries.