Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 80 other categories.

2 InMobi is leading in Mobile Developers, Photography, Camps, Consumer Electronics and 2 other categories.

Geography

1 Sproutable is leading in most countries, including Russia, United States, Pakistan, India and 82 other countries.

2 InMobi is leading in Lithuania, Argentina, China, Azerbaijan and 5 other countries.