Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, InMobi is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 10 other categories.

2 InMobi is leading in Arts & Entertainment, Games, News & Media, Science & Education and 6 other categories.

Geography

1 InMobi is leading in most countries, including United States, Taiwan, Russia, Canada and 60 other countries.

2 TradeTracker is leading in Netherlands, Belgium, Spain, Germany and 54 other countries.