InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
InsightExpress has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 91 other categories.
mParticle is leading in Banking, Domain Names & Register, Relationships & Dating, Collecting and one other category.
InsightExpress is leading in most countries, including United States, China, Canada, France and 41 other countries.
mParticle is leading in Israel.