Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, InsightExpress is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 InsightExpress has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 13 other categories.

2 mParticle is leading in News & Media and Shopping.


1 InsightExpress is leading in most countries, including United States, Australia, United Kingdom, Germany and 45 other countries.

2 mParticle is leading in Canada, Austria, Czech Republic, Mongolia and 2 other countries.