Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Observer is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 InsightExpress has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 90 other categories.

2 Observer is leading in Computer & Electronics, Software, Web Design, Transportation & Logistics and 5 other categories.

Geography

1 InsightExpress is leading in most countries, including United States, United Kingdom, Canada, India and 58 other countries.

2 Observer is leading in Montenegro, Netherlands, British Indian Ocean Territory, Belarus and one other country.