Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimost is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 InsightExpress has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Shopping and 69 other categories.

2 Optimost is leading in Finance, Business & Industry, Insurance, Internet & Telecom and 34 other categories.


1 InsightExpress is leading in most countries, including United States, India, Canada, Australia and 45 other countries.

2 Optimost is leading in United Kingdom, Italy, Czech Republic, Ireland and 16 other countries.