Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 118 other categories.

2 InsightExpress is leading in News & Media, Cooking & Recipes, Fashion & Modeling, TV & Video and 28 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 92 other countries.

2 InsightExpress is leading in Antigua and Barbuda, Jamaica, Aruba, Bolivia and one other country.