Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 119 other categories.

2 InsightExpress is leading in Cooking & Recipes, TV & Video, Fashion & Modeling, Video Games and 30 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 87 other countries.

2 InsightExpress is leading in Panama, Jamaica, Guyana and Ecuador.