1
InsightExpress is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Unica is clearly lagging behind, losing to InsightExpress in all segments.
1
InsightExpress has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Travel & Tourism, Business & Consumer Services and 10 other categories.
2
Unica is leading in Science & Education, Finance, Health, Law & Government and 4 other categories.
1
InsightExpress is leading in most countries, including United States, Malaysia, Indonesia, Germany and 62 other countries.
2
Unica is leading in United Kingdom, Japan, China, Israel and 13 other countries.