Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 InsightExpress is leading in People & Society, News & Media, Fashion & Modeling, TV & Video and 31 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 86 other countries.

2 InsightExpress is leading in Costa Rica and Peru.