Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 87 other categories.

2 InsightExpress is leading in Food & Drink, Cooking & Recipes, TV & Video, Movies and 15 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Germany and 70 other countries.

2 InsightExpress is leading in Malaysia, Singapore, Peru, Panama and one other country.