Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Finance and 85 other categories.

2 InsightExpress is leading in Weight Loss, Beauty & Fitness, TV & Video, Adult and 24 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 67 other countries.

2 InsightExpress is leading in Australia, Spain, Mexico, Singapore and 6 other countries.