Market Share by Top Websites

1 Unica is leading in Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 93 other categories.

2 InsightExpress is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 32 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 75 other countries.

2 InsightExpress is leading in China, Venezuela, Armenia, Jamaica and one other country.