Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 85 other categories.

2 InsightExpress is leading in Food & Drink, Cooking & Recipes, TV & Video, Technology News and 22 other categories.

Geography

1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 78 other countries.

2 InsightExpress is leading in Chile, Philippines, Malaysia, Colombia and 5 other countries.