Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, InsightExpress is still behind Unica in all market share segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 100 other categories.

2 InsightExpress is leading in People & Society, Arts & Entertainment, News & Media, Fashion & Modeling and 29 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 84 other countries.

2 InsightExpress is leading in China, Malaysia, Congo Republic, Croatia and 4 other countries.