Market Share by Top Websites

1 Unica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 InsightExpress is leading in Top 10K Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 114 other categories.

2 InsightExpress is leading in TV & Video, Fashion & Modeling, Clothing, Cooking & Recipes and 28 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, United Kingdom and 89 other countries.

2 InsightExpress is leading in Serbia, Albania, Tokelau, Panama and 6 other countries.