2
In terms of market share, interclick is clearly lagging behind, losing to Kitara Media in all segments.
1
interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society, Finance and Vehicles.
2
Kitara Media hasn't got a lead over interclick in any websites category.
1
interclick is leading in most countries, including United States and Macedonia.
2
Kitara Media is leading in Vietnam.