Market Share by Top Websites

1 OMG is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 88 other categories.

2 interclick is leading in Universities & Colleges, Restaurants & Delivery, Sports, Law & Government and 13 other categories.


1 OMG is leading in most countries, including India, United Kingdom, Netherlands, United Arab Emirates and 36 other countries.

2 interclick is leading in United States, Albania, China, New Zealand and 6 other countries.