Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Career & Education, Universities & Colleges, News & Media and 34 other categories.

2 Refined Labs is leading in Autos & Vehicles, Arts & Entertainment, Business & Industry, Car Rentals and 29 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, United Kingdom and 24 other countries.

2 interclick is leading in United States, Turkey, Poland, Mexico and 7 other countries.