Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Universities & Colleges, News & Media and 36 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Arts & Entertainment, Car Rentals and 24 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Belgium, Denmark and 22 other countries.

2 interclick is leading in United States, Argentina, Hong Kong, India and 2 other countries.