Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 63 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Movies, Technology News and 23 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 21 other countries.

2 interclick is leading in United States, Albania, China, New Zealand and 7 other countries.