Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 42 other categories.

2 interclick is leading in Career & Education, Autos & Vehicles, Universities & Colleges, Finance and 24 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 20 other countries.

2 interclick is leading in United States, Morocco, Korea Republic, Israel and 4 other countries.