Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 43 other categories.

2 interclick is leading in Career & Education, Autos & Vehicles, Universities & Colleges, News & Media and 28 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 13 other countries.

2 interclick is leading in United States, Japan, Mexico, Turkey and 10 other countries.