Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 41 other categories.

2 interclick is leading in Universities & Colleges, Autos & Vehicles, Food & Drink, Restaurants & Delivery and 28 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, India and 20 other countries.

2 interclick is leading in Hong Kong, Hungary, Korea Republic and Morocco.