Market Share by Top Websites

1 Traffic Revenue is leading in Top 100K Sites.

2 In terms of market share, interclick is clearly lagging behind, losing to Traffic Revenue in all segments.

Websites Categories

1 Traffic Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 55 other categories.

2 interclick is leading in Career & Education, Health, Food & Drink, Universities & Colleges and 9 other categories.

Geography

1 Traffic Revenue is leading in most countries, including United States, India, Indonesia, Russia and 61 other countries.

2 interclick is leading in Uzbekistan, Slovakia and Hong Kong.