Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Tourism, Travel and 13 other categories.
Intermarkets is leading in News & Media, Sports, Martial Arts, Law & Government and 4 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, United Kingdom, Sweden and one other country.
Intermarkets is leading in United States and Saudi Arabia.