Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Intermarkets is leading in News & Media, Law & Government, Government, Recreation & Hobbies and 2 other categories.
Intermarkets is leading in most countries, including United States, Chile, Japan and Russia.
Open AdExchange is leading in Denmark, Sweden and Australia.