Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Real Estate and 11 other categories.
Intermarkets is leading in Sports, News & Media, Martial Arts, Law & Government and 8 other categories.
Open AdExchange is leading in most countries, including Denmark, Guatemala, Norway and Slovakia.
Intermarkets is leading in United States, Italy and Russia.