Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 28 other categories.
Intermarkets is leading in News & Media, Religion & Spirituality, Law & Government, Government and 4 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.
Intermarkets is leading in United States, Italy and Germany.