Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 25 other categories.
Intermarkets is leading in News & Media, Law & Government, Government, Recreation & Hobbies and 3 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
Intermarkets is leading in United States and Germany.