Intermarkets is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Intermarkets is leading in News & Media, Sports, Martial Arts, Religion & Spirituality and 6 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Slovakia and Guatemala.
Intermarkets is leading in United States and France.