Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites.

2 In terms of market share, InternetAudioAds is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 InternetAudioAds has better usage coverage in more websites categories. Including Community & Society, Arts & Entertainment, Food & Drink, Games and 4 other categories.

2 MerchantAdvantage is leading in Computers Electronics & Technology, Sports, Health, Lifestyle and one other category.


1 InternetAudioAds is leading in most countries, including Malaysia, Algeria, Argentina, India and 4 other countries.

2 MerchantAdvantage is leading in Canada, Pakistan, Poland and United Kingdom.