InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.
InternetBrands is leading in Law & Government, Law, Autos & Vehicles, Real Estate and 35 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Canada, India and 30 other countries.
InternetBrands is leading in United States, Japan, Netherlands, Belgium and one other country.