InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Computer & Electronics, Arts & Entertainment and 75 other categories.
InternetBrands is leading in Health, Autos & Vehicles, Career & Education, Jobs & Employment and 38 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, Canada, France, India and 23 other countries.
InternetBrands is leading in United States, Mexico, Turkey, United Arab Emirates and 8 other countries.