InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
InternetBrands is leading in Autos & Vehicles, Law & Government, Law, Career & Education and 36 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Canada and 35 other countries.
InternetBrands is leading in United States, Russia, Turkey, Poland and 6 other countries.