InternetBrands is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 86 other categories.
InternetBrands is leading in Law & Government, Law, Autos & Vehicles, Career & Education and 37 other categories.
Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, Canada, India and 21 other countries.
InternetBrands is leading in United States, Mexico, Brazil, South Africa and 10 other countries.