Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Interpolls is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 97 other categories.

2 Interpolls is leading in People & Society, News & Media, Movies, Nursery & Playroom and 9 other categories.


1 Interpolls is leading in most countries, including India, Argentina, Italy, Brazil and 23 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 20 other countries.