Interpolls is leading in Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 23 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 22 other categories.
Interpolls is leading in most countries, including United States, Brazil, Spain, Germany and 12 other countries.
Open AdExchange is leading in Denmark, Poland, Norway, Austria and one other country.