Interpolls is leading in Top 10K Sites and Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Interpolls is leading in most countries, including United States, Russia, Brazil, India and 11 other countries.
Open AdExchange is leading in Denmark, Sweden and Guatemala.