Interpolls is leading in Top 10K Sites and Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 22 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 20 other categories.
Interpolls is leading in most countries, including United States, Brazil, Philippines, India and 13 other countries.
Open AdExchange is leading in Denmark, United Kingdom, Sweden and Norway.