Interpolls is leading in Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 20 other categories.
Interpolls is leading in most countries, including United States, India, Argentina, Italy and 35 other countries.
Open AdExchange is leading in Denmark, Norway, Faeroe Islands, Guatemala and one other country.