Interpolls is leading in Top 10K Sites and Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 19 other categories.
Interpolls is leading in most countries, including United States, Brazil, Japan, United Kingdom and 10 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.