Interpolls is leading in Top 10K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 23 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Career & Education and 17 other categories.
Interpolls is leading in most countries, including United States, Japan, Brazil, Spain and 12 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Italy and one other country.