Interpolls is leading in Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 22 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 20 other categories.
Interpolls is leading in most countries, including United States, France, Philippines, China and 12 other countries.
Open AdExchange is leading in Denmark and Sweden.