Interpolls is leading in Top 10K Sites and Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 24 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 20 other categories.
Interpolls is leading in most countries, including United States, Brazil, Germany, Canada and 16 other countries.
Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.