Interpolls is leading in Top 10K Sites and Top 100K Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 23 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
Interpolls is leading in most countries, including United States, Brazil, India, Japan and 13 other countries.
Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.