Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Interpolls is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Chats & Forums and 43 other categories.

2 Interpolls is leading in People & Society, News & Media, Adult, Finance and 16 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 15 other countries.

2 Interpolls is leading in United States, Brazil, Spain, India and 6 other countries.