Invite Media is leading in Top 10K Sites and Top 100K Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 129 other categories.
Invite Media is leading in News & Media, Technology News, Computer & Electronics, Software and 26 other categories.
Lijit is leading in most countries, including United States, India, Indonesia, United Kingdom and 59 other countries.
Invite Media is leading in France, Japan, Poland, Finland and 14 other countries.