Invite Media is leading in Top 10K Sites and Top 100K Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 134 other categories.
Invite Media is leading in Technology News, Tourism, Mobile Developers, Insurance and 12 other categories.
Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 53 other countries.
Invite Media is leading in Finland, Sweden, Poland, Viet Nam and 9 other countries.