Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including People & Society, News & Media, Technology News, Arts & Entertainment and 55 other categories.

2 MSN Ads is leading in Music & Audio, Religion & Spirituality, Sports, Adult and 50 other categories.


1 Invite Media is leading in most countries, including United Kingdom, France, Russia, Poland and 25 other countries.

2 MSN Ads is leading in United States, India, Canada, Brazil and 21 other countries.