Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 110 other categories.

2 Open AdExchange is leading in Office Products, Auctions, Astronomy and Transportation & Logistics.

Geography

1 Invite Media is leading in most countries, including United States, United Kingdom, France, Germany and 50 other countries.

2 Open AdExchange is leading in Denmark and Netherlands.