Market Share by Top Websites

1 Invite Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including People & Society, News & Media, Technology News, Arts & Entertainment and 79 other categories.

2 Open AdExchange is leading in Newspapers, Performing Arts, Office Products, Relationships & Dating and 2 other categories.

Geography

1 Invite Media is leading in most countries, including United States, United Kingdom, France, Russia and 35 other countries.

2 Open AdExchange is leading in Denmark.