Market Share by Top Websites

1 Invite Media is leading in Top 1M Sites and The Entire Web.

2 Optimatic is leading in Top 100K Sites.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including People & Society, News & Media, Technology News, Arts & Entertainment and 82 other categories.

2 Optimatic is leading in Home & Garden, Online, Fashion & Modeling, Nursery & Playroom and 2 other categories.

Geography

1 Invite Media is leading in most countries, including United States, France, United Kingdom, Philippines and 39 other countries.

2 Optimatic is leading in Israel, Panama, Kenya and Argentina.