Market Share by Top Websites

1 Invite Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to Invite Media in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Technology News and 112 other categories.

2 Optimatic is leading in Online, Fashion & Modeling, Home & Garden, Products & Shopping and 4 other categories.


1 Invite Media is leading in most countries, including United States, Germany, United Kingdom, France and 36 other countries.

2 Optimatic is leading in Venezuela, Peru, Israel, Egypt and 5 other countries.