Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Invite Media is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Invite Media has better usage coverage in more websites categories. Including News & Media, People & Society, Technology News, Computer & Electronics and 91 other categories.

2 SmartContext is leading in Arts & Entertainment, Food & Drink, Cooking & Recipes, Games and 27 other categories.

Geography

1 Invite Media is leading in most countries, including United States, United Kingdom, India, France and 42 other countries.

2 SmartContext is leading in Poland, Germany, Ukraine, Lithuania and 2 other countries.