Market Share by Top Websites

1 IO Technologies is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to IO Technologies in all segments.

Websites Categories

1 IO Technologies has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Shopping and 162 other categories.

2 TruEffect is leading in Accounting, Philanthropy, Conditions & Diseases and Tobacco.

Geography

1 IO Technologies is leading in most countries, including Russia, Ukraine, United States, Belarus and 117 other countries.

2 TruEffect is leading in Guam.