Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Swoop is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Car Buying and 141 other categories.

2 Swoop is leading in Food & Drink, Cooking & Recipes, Makes & Models, Chats & Forums and 12 other categories.


1 iPerceptions is leading in most countries, including United States, Canada, United Kingdom, Australia and 66 other countries.

2 Swoop is leading in Philippines, Viet Nam, Pakistan, Venezuela and 4 other countries.