Market Share by Top Websites

1 iPerceptions is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TurnTo is clearly lagging behind, losing to iPerceptions in all segments.

Websites Categories

1 iPerceptions has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Finance, Health and 13 other categories.

2 TurnTo is leading in Lifestyle, Home & Garden, Sports, E-commerce & Shopping and 2 other categories.

Geography

1 iPerceptions is leading in most countries, including United States, Canada, United Kingdom, India and 75 other countries.

2 TurnTo is leading in Uruguay.