iprom is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Computer & Electronics, Sports and 63 other categories.
iprom is leading in Business & Industry, Arts & Entertainment, Shopping, Games and 50 other categories.
MSN Ads is leading in most countries, including United States, India, Canada, United Kingdom and 28 other countries.
iprom is leading in Slovenia, Croatia, Serbia, Bosnia and 9 other countries.