Market Share by Top Websites

1 iprom is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to iprom in all segments.

Websites Categories

1 iprom has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 82 other categories.

2 Open AdExchange is leading in Newspapers, Law & Government, Jobs & Employment, Sports and 7 other categories.


1 iprom is leading in most countries, including Slovenia, Croatia, United States, Bosnia and 22 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Sweden.