Market Share by Top Websites

1 ROI trax is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to ROI trax in all segments.

Websites Categories

1 ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 23 other categories.

2 iProspect is leading in Travel, Tourism, People & Society, News & Media and 13 other categories.


1 ROI trax is leading in most countries, including United States, China, Turkey, Brazil and 7 other countries.

2 iProspect is leading in Taiwan, India, Netherlands, Philippines and 2 other countries.