Market Share by Top Websites

1 Viacom Targeting is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, iProspect is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 42 other categories.

2 iProspect is leading in Travel, Tourism, Technology News, Online Marketing and 7 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 55 other countries.

2 iProspect hasn't got a lead over Viacom Targeting in any country.