Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kairos3 is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 15 other categories.

2 Kairos3 is leading in Arts & Entertainment, Heavy Industry & Engineering, Adult, Games and one other category.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 74 other countries.

2 Kairos3 is leading in Japan, Russia, China, Poland and 27 other countries.