Market Share by Top Websites

1 Polar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kalooga is clearly lagging behind, losing to Polar in all segments.

Websites Categories

1 Polar has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Business & Consumer Services and 15 other categories.

2 Kalooga is leading in Science & Education, Pets & Animals, Reference Materials and Gambling.


1 Polar is leading in most countries, including United Kingdom, United States, Australia, India and 28 other countries.

2 Kalooga is leading in Spain, Italy, Netherlands, Greece and 6 other countries.