1
SITO is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Kantar Media is clearly lagging behind, losing to SITO in all segments.
1
SITO has better usage coverage in more websites categories. Including Computers Electronics & Technology, Health, Science & Education, Sports and 6 other categories.
2
Kantar Media is leading in News & Media.
1
SITO is leading in most countries, including United States, Indonesia, Japan, South Korea and 3 other countries.
2
Kantar Media is leading in France.