Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, KeywordMax is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, Travel and 51 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 20 other categories.


1 KeywordMax is leading in most countries, including United Kingdom, United Arab Emirates, Spain, Turkey and 11 other countries.

2 MerchantAdvantage is leading in United States, Japan, India, Canada and 7 other countries.