Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, KeywordMax is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Travel and 50 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 20 other categories.


1 KeywordMax is leading in most countries, including United Kingdom, Spain, South Africa, India and 25 other countries.

2 MerchantAdvantage is leading in United States, Canada, Italy, China and 3 other countries.