In terms of market share, KeywordMax is clearly lagging behind, losing to nPario in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 66 other categories.
nPario is leading in News & Media.
KeywordMax is leading in most countries, including United States, United Kingdom, Canada, Russia and 11 other countries.
nPario hasn't got a lead over KeywordMax in any country.