In terms of market share, KeywordMax is clearly lagging behind, losing to Unister in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 59 other categories.
Unister is leading in Airlines & Airports.
KeywordMax is leading in most countries, including United States, United Kingdom, India, Canada and 18 other countries.
Unister is leading in Germany, Switzerland and Austria.