In terms of market share, KeywordMax is clearly lagging behind, losing to Unister in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 63 other categories.
Unister is leading in Car Buying and Airlines & Airports.
KeywordMax is leading in most countries, including United States, United Kingdom, Canada, Spain and 14 other countries.
Unister is leading in Germany, Austria, Switzerland, Ukraine and 2 other countries.