In terms of market share, KeywordMax is clearly lagging behind, losing to Unister in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 60 other categories.
Unister is leading in Airlines & Airports and Car Buying.
KeywordMax is leading in most countries, including United States, Great Britain, India, Canada and 25 other countries.
Unister is leading in Germany, Switzerland, Austria and China.