In terms of market share, Knowledge Networks is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Clothing and 17 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 11 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, United Kingdom, France and 7 other countries.
Knowledge Networks is leading in Canada and Gabon.