In terms of market share, Knowledge Networks is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Health and 20 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 11 other categories.
Knowledge Networks is leading in most countries, including Canada, Israel, Japan, South Korea and 16 other countries.
Nextag ROI Optimizer is leading in United States, France, Germany, Australia and 5 other countries.