Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 Knowledge Networks is leading in Top 10K Sites.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 25 other categories.

2 Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Beverages and 10 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, China, Germany and 8 other countries.

2 Knowledge Networks is leading in Morocco and France.