Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Knowledge Networks is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 30 other categories.

2 Knowledge Networks is leading in People & Society, Food & Drink, Beverages, Law & Government and 8 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, Ukraine and 8 other countries.

2 Knowledge Networks is leading in France, Argentina, Congo and Israel.