In terms of market share, Knowledge Networks is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 64 other categories.
Knowledge Networks is leading in Beverages, Law & Government, Government, Newspapers and 2 other categories.
Quisma is leading in most countries, including Germany, Poland, United Kingdom, Netherlands and 35 other countries.
Knowledge Networks is leading in United Arab Emirates.