In terms of market share, Knowledge Networks is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 26 other categories.
Knowledge Networks is leading in People & Society, News & Media, Arts & Entertainment, Food & Drink and 10 other categories.
ROI trax is leading in most countries, including United States, Australia, United Kingdom, Chile and 7 other countries.
Knowledge Networks is leading in France, Italy and Madagascar.