In terms of market share, Knowledge Networks is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 27 other categories.
Knowledge Networks is leading in People & Society, News & Media, Food & Drink, Arts & Entertainment and 8 other categories.
ROI trax is leading in most countries, including United States, Sweden, Spain, United Kingdom and 7 other countries.
Knowledge Networks is leading in Senegal.