In terms of market share, Knowledge Networks is clearly lagging behind, losing to Unister in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Arts & Entertainment and 14 other categories.
Unister is leading in Travel, Tourism, Internet & Telecom, Airlines & Airports and 6 other categories.
Knowledge Networks is leading in most countries, including Canada, Israel, Japan, South Korea and 20 other countries.
Unister is leading in Germany, Austria, Czech Republic, China and 4 other countries.