In terms of market share, Knowledge Networks is clearly lagging behind, losing to Unister in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 14 other categories.
Unister is leading in Travel, Tourism, Internet & Telecom, Airlines & Airports and 5 other categories.
Unister is leading in most countries, including Germany, China, Ukraine, Switzerland and 6 other countries.
Knowledge Networks is leading in Canada and Congo Republic.