Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Knowledge Networks is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 54 other categories.

2 Knowledge Networks is leading in Food & Drink, Beverages, Visual Arts & Design, Business Services and one other category.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 61 other countries.

2 Knowledge Networks is leading in Canada, Israel, Ireland and Singapore.