In terms of market share, Knowledge Networks is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 56 other categories.
Knowledge Networks is leading in News & Media, Food & Drink, Beverages, Law & Government and 4 other categories.
WordStream is leading in most countries, including United States, Mexico, Australia, Netherlands and 11 other countries.
Knowledge Networks is leading in Canada and Gabon.