Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 53 other categories.
Knowledge Networks is leading in News & Media, Arts & Entertainment, Food & Drink, Beverages and 7 other categories.
Knowledge Networks is leading in most countries, including Israel, Japan, South Korea, New Zealand and 17 other countries.
WordStream is leading in Netherlands, United States, United Kingdom, Canada and 11 other countries.