Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 53 other categories.
Knowledge Networks is leading in News & Media, Arts & Entertainment, Food & Drink, Beverages and 7 other categories.
Knowledge Networks is leading in most countries, including France, Israel, Japan, South Korea and 15 other countries.
WordStream is leading in Netherlands, United States, Australia, Mexico and 12 other countries.