In terms of market share, Knowledge Networks is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 56 other categories.
Knowledge Networks is leading in Visual Arts & Design.
WordStream is leading in most countries, including United States, Australia, Switzerland, United Kingdom and 11 other countries.
Knowledge Networks is leading in Madagascar.