Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Korrelate has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 49 other categories.

2 Open AdExchange is leading in Travel, Real Estate, Career & Education, Law & Government and 13 other categories.

Geography

1 Korrelate is leading in most countries, including United States, Mexico, Canada, Philippines and 19 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Czech Republic and 5 other countries.