Korrelate is leading in Top 100K Sites and Top 1M Sites.
Korrelate has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 22 other categories.
Open AdExchange is leading in News & Media, Newspapers, Textiles & Nonwovens, Jobs & Employment and 4 other categories.
Korrelate is leading in most countries, including United States, India, Ukraine, Italy and 15 other countries.
Open AdExchange is leading in Denmark, Germany, Norway, Sweden and one other country.