Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, People & Society, Marketing & Advertising and 20 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 14 other categories.
Korrelate is leading in most countries, including United States, Canada, Russia, Venezuela and 8 other countries.
Open AdExchange is leading in Denmark, Sweden and Guatemala.