Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 22 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Makes & Models, News & Media and 10 other categories.
Korrelate is leading in most countries, including United States, Colombia, Germany, Spain and 4 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and 2 other countries.