Market Share by Top Websites

1 Korrelate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Korrelate in all segments.

Websites Categories

1 Korrelate has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 37 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Music & Audio, Real Estate and 17 other categories.


1 Korrelate is leading in most countries, including United States, Venezuela, Mexico, Canada and 17 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Cote d Ivoire, Norway and one other country.