Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Marketing & Advertising and 24 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 18 other categories.
Korrelate is leading in most countries, including United States, China, Peru, Canada and 11 other countries.
Open AdExchange is leading in Denmark, United Kingdom, United Arab Emirates, Sweden and 2 other countries.