Korrelate is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, People & Society, Marketing & Advertising, Travel and 21 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 19 other categories.
Korrelate is leading in most countries, including United States, Canada, Spain, Bolivia and 10 other countries.
Open AdExchange is leading in Denmark, Sweden, Thailand and India.