Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 18 other categories.

2 Lead Forensics is leading in Business & Consumer Services and Heavy Industry & Engineering.

Geography

1 Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, Canada and 141 other countries.

2 Lead Forensics is leading in United Kingdom, Ireland, Nigeria, Zambia and 3 other countries.