Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lead Forensics is leading in Top 1M Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 75 other categories.

2 Segment is leading in Shopping, Arts & Entertainment, Health, Food & Drink and 57 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, Netherlands, India, Germany and 48 other countries.

2 Segment is leading in United States, Greece, Australia, France and 36 other countries.