Market Share by Top Websites

1 Segment is leading in Top 100K Sites and The Entire Web.

2 Lead Forensics is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 100 other categories.

2 Segment is leading in Arts & Entertainment, People & Society, Music & Audio, Food & Drink and 43 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, United States, Netherlands, India and 73 other countries.

2 Segment is leading in Greece, Australia, Norway, Russia and 30 other countries.