Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lead Forensics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 83 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 63 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, Netherlands, India, Ireland and 59 other countries.

2 Unica is leading in United States, Germany, Canada, Italy and 39 other countries.