Market Share by Top Websites

1 Lead Forensics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 122 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, People & Society and 40 other categories.

Geography

1 Lead Forensics is leading in most countries, including United Kingdom, United States, Germany, Netherlands and 104 other countries.

2 Unica is leading in Canada, Australia, Japan, Italy and 34 other countries.