Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Lead Forensics is still behind Unica in all market share segments.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 82 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 51 other categories.

Geography

1 Lead Forensics is leading in most countries, including United Kingdom, India, Netherlands, Poland and 60 other countries.

2 Unica is leading in United States, Germany, Italy, Japan and 37 other countries.