Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lead Forensics is leading in Top 1M Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 74 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 63 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Italy and 53 other countries.

2 Lead Forensics is leading in United Kingdom, India, Netherlands, Ireland and 44 other countries.