Market Share by Top Websites

1 Unica is leading in Top 10K Sites and Top 100K Sites.

2 Lead Forensics is leading in Top 1M Sites.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 96 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 56 other categories.


1 Lead Forensics is leading in most countries, including United Kingdom, United States, Netherlands, India and 74 other countries.

2 Unica is leading in Japan, Australia, Italy, China and 31 other countries.