Market Share by Top Websites

1 Lead Forensics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Lead Forensics in all segments.

Websites Categories

1 Lead Forensics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 114 other categories.

2 Yahoo Search Marketing Analytics is leading in Autos & Vehicles, Car Buying, Clothing, Jewelry and 29 other categories.

Geography

1 Lead Forensics is leading in most countries, including United Kingdom, United States, India, Netherlands and 88 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 3 other countries.