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Lead Forensics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Lead Forensics in all segments.
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Lead Forensics has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Heavy Industry & Engineering, Finance and 18 other categories.
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Yahoo Search Marketing Analytics is leading in E-commerce & Shopping and Adult.
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Lead Forensics is leading in most countries, including United States, United Kingdom, India, Germany and 120 other countries.
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Yahoo Search Marketing Analytics is leading in South Korea and Japan.