Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadFormix is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 107 other categories.

2 LeadFormix is leading in Computer & Electronics, Software, Internet & Telecom, Marketing & Advertising and 22 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 76 other countries.

2 LeadFormix is leading in India, Brazil, Mexico, Ukraine and 4 other countries.