OpenX Lift is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every i...
In terms of market share, LiftDNA is clearly lagging behind, losing to Lucid Media in all segments.
LiftDNA has better usage coverage in more websites categories. Including Computer & Electronics, Software, People & Society, Internet & Telecom and 2 other categories.
Lucid Media is leading in Real Estate and Energy.
LiftDNA is leading in most countries, including United States, Sweden, South Africa, Vietnam and 7 other countries.
Lucid Media is leading in India.